Brian Leblanc Roofing
Case study
The SEO Strategy Behind Growing a New Website
From a Small Online Presence to Consistent Local Visibility
Brian M. LeBlanc Roofing already had a strong reputation for quality roofing services across Massachusetts and Southern New Hampshire. However, their website was generating only a small amount of organic traffic, with around 85 monthly visitors, meaning many potential homeowners searching for roofing services online were not yet finding the business.
Challenges That Were Limiting Online Growth
When we reviewed the website and its search performance, we noticed a few simple issues that were preventing the business from getting more visitors from Google:
1. Low local search visibility – The website was not clearly optimized for the cities and areas the company serves, so it wasn’t appearing often in local roofing searches.
2. Service pages needed stronger SEO – Important services like roofing and siding were not fully optimized with the keywords homeowners use when searching online.
3. Limited supporting content – There was very little additional content to help Google understand the company’s expertise in roofing services.
4. Website not attracting enough clicks – Even when the site appeared in search results, the titles and descriptions were not strong enough to encourage people to click.
The demand was already there — many homeowners search every month for roofing contractors in Massachusetts and nearby areas. The challenge was helping the website appear more often in those searches.
What we did
To help the business improve its online visibility, we focused on strengthening the website’s SEO foundation step by step:
1. Improved service page optimization – We updated key service pages with clearer structure and better keyword targeting so homeowners searching for roofing and siding services could find the website more easily.
2. Added strong local signals – We optimized the website to highlight the main cities and service areas the company covers across Massachusetts and Southern New Hampshire.
3. Improved on-page SEO elements – We refined page titles, headings, and meta descriptions to make the pages clearer for both search engines and potential customers.
4. Strengthened internal structure – We improved internal linking and overall site structure to help search engines better understand the services and pages on the website.
Instead of chasing quick wins, we focused on building a solid SEO foundation that would gradually improve the company’s visibility in local search results.
The Results
After implementing the SEO improvements, the website began building a stronger presence in search results and attracting more consistent organic visibility.
- 85+ monthly organic visitors now finding the website through Google searches
- 77 keywords ranking in Google, helping the business appear for more roofing-related searches
- Domain Authority increased to 14, strengthening the site’s credibility and trust in search engines
While the numbers may seem modest, this growth represents an important step forward — transforming the website from minimal visibility to a steadily growing online presence in a competitive local roofing market.
Results:
